Terms of Use for Game and Studio Assets and IP

Flesh and Blood (“the Game”) is a product of Legend Story Studios Limited (“the Studio”). Flesh and Blood™, Legend Story Studios® are registered trademarks of the Studio in the US, Australia, New Zealand, Europe, and other territories.

All Intellectual Property (“IP”) pertaining to the Game and the Studio, including characters, cards, logos, stories, art, books, apparel and merchandise, as well as all assets and content found on this website (fabtcg.com), are property of the Studio.

The Terms of Use for Game and Studio Assets and IP (the “Terms”) outlined in this page does not transfer any ownership and does not grant any rights over any asset or IP related to the Game. This page may be updated at any time without prior notice. The enforcement of the Terms is at the sole discretion of the Studio.

Legend Story Studios Logos

You are granted the non-exclusive and revocable permission to use the Legend Story Studios logo (“LSS Logo”) for the following approved purposes:

  • Fair Use – You may use the LSS Logo in cases where fair use applies (that is, for the purpose of discussion, comment, news reporting, teaching, scholarship, or research).

You may not use the LSS Logo in any other cases, unless specifically authorized to do so. Uses that are not permitted include but are not limited to use on apparel, game accessories (play mats, card sleeves etc), and marketing materials.

Flesh and Blood Logos

You are granted the non-exclusive and revocable permission to use the Flesh and Blood logos, Flesh and Blood tournament logos, and Flesh and Blood product set logos (collectively referred to hereinafter as the “FAB Logos”) for the following Approved Purposes:

  • Marketing – You may use the FAB Logos in the promotion of Flesh and Blood products and events. Uses that are permitted include the creation and distribution of posters, banners, flyers, social media advertising, and web banners for the purpose of promoting the sale of product or in-store play. Uses that are not permitted include but are not limited to use on apparel and game accessories. You may not directly monetize this marketing material (for example, you cannot sell banners created for the purpose of marketing) without the permission of the Studio.
  • Store Decoration - You may use the Assets to decorate your store or physical venue (as long as the rule of Passing Off described in the next section is not violated), if you sell Flesh and Blood products or provide Flesh and Blood related services.
  • Content Creation – You may use the FAB Logos in the creation of Flesh and Blood related videos (ie. YouTube videos) and written content. You may indirectly monetize this content (such as ad-sense on YouTube videos and website traffic). You may not directly monetize this content where there is a transferral of ownership or sale of the underlying IP (ie. selling the rights to a video that contains said FAB Logos to a third party). You may not use the FAB logos in a way that is derogatory or could unfairly damage the reputation of the Studio.
  • Fair Use – You may use the FAB Logos in cases where fair use applies (that is, for the purpose of discussion, comment, news reporting, teaching, scholarship, or research).

In all cases where the FAB Logos are used to create original assets in accordance with the above Approved Purposes, you must observe the rule of Passing Off detailed in the next section. Unless otherwise permitted to do so in writing, you must provide the appropriate clarifying statement: “[Your entity name] is in no way affiliated with Legend Story Studios. Flesh and Blood™, and set names are trademarks of Legend Story Studios®.”

You are not required to include this statement if you are using the unmodified Flesh and Blood posters, Flesh and Blood banners, or other social media marketing assets created by the Studio which include the FAB Logos, that have been provided for the express purpose of marketing the Game.

You may not use the FAB Logos for the following purposes:

  • Product manufacturing and product merchandising – You may not use the FAB Logos for the purposes of product manufacturing, product merchandising and apparel. This includes but is not limited to the use of the FAB Logos in the production of playmats, card sleeves, clothing, and other such items.
  • Passing Off – You may not use the FAB Logos in any way that may result in mis-identification of your company, media accounts, content, product, or marketing with the official Flesh and Blood trademark, the official Flesh and Blood media accounts, official Flesh and Blood content, official Flesh and Blood products, or official Flesh and Blood marketing. You must not modify the FAB Logos or create any close semblance to the FAB Logos. You may not create the appearance, either implicit or explicit, of endorsements or affiliate relationship to the Game and the Studio without prior written approval.
  • Use in Art Prints, Cosplay, Fan Fiction, Fan Art, and Third Party Applications - You may not use the FAB Logos in the production of Art Prints, Cosplay, Fan Fictinon, Fan Art, and Third Party Applications.

Flesh and Blood Assets

You are granted the non-exclusive and revocable permission to use published and non-confidential Flesh and Blood art, concepts, design, product photography, product mocks, marketing posters, marketing banners, and other visual assets, as well as any written content and lore created by the Studio (collectively referred to hereinafter as the “Assets”) for the following Approved Purposes:

  • Marketing – You may use the Assets in the promotion of Flesh and Blood products and events. Uses that are permitted include the creation and distribution of posters, banners, flyers, social media advertising, and web banners for the purpose of promoting the sale of product or in-store play. Uses that are not permitted include but are not limited to use on game accessories. You must not directly monetize this marketing material (for example, you cannot sell banners created for the purpose of marketing) without the permission of the Studio.
  • Decoration - You may use the Assets to decorate your store or physical venue if you sell Flesh and Blood, or provide related services. Where there is digital signage or display equipment, you may use the Assets as a part of this decoration for the purposes of marketing.
  • Content Creation – You may use the Assets in the creation of Flesh and Blood related videos (ie. YouTube videos) and written content. You may indirectly monetize this content (such as ad-sense on YouTube videos and website traffic). You may not directly monetize this content where there is a transferral of ownership or sale of the underlying IP (ie. selling the rights to a video that contains said Assets to a third party). You may not use the Assets in a way that is derogatory or could unfairly damage the reputation of the Studio.
  • Personal Use - You may use the Assets for the purpose of non-commercial, personal enjoyment of the Assets (for example, use as wallpapers, cosplay references, and other non-commercial, non-merchandising uses).
  • Fair Use – You may use the Assets in cases where fair use applies (that is, for the purpose of discussion, comment, news reporting, teaching, scholarship, or research).

In all cases where the Assets are used, you must observe the rule of Passing Off detailed in the next section. You must provide the appropriate copyright disclaimer where possible: “© Legend Story Studios”.

You may not use the Assets for the following purpose:

  • Product manufacturing and product merchandising – You may not use the Assets for the purposes of product manufacturing and product merchandising. This includes but is not limited to using the Assets in the production of playmats, card sleeves, and other such items.
  • Passing Off – You may not use the Assets in any way that may result in mis-representation of the ownership of the Assets, or mis-identification of your company, media accounts, content, or marketing with the official Flesh and Blood trademark, the official Flesh and Blood media accounts, official Flesh and Blood content, or official Flesh and Blood marketing. You may not create the appearance, either implicit or explicit, of endorsements or affiliate relationship to the Game and the Studio without prior written approval.

Exception to the product manufacturing and product merchandising rule:

  • T-shirts & Apparel - You may use the Assets to create T-shirts and apparel for personal use. Note that this exception applies only to Assets. It does not apply to the FAB Logos or LSS Logo, which may not be used to create T-shirts or apparel.
  • Playmat Zones - "FAB playmat zones" are provided here. You may use the "FAB playmat zones" in the creation of your own original playmat (using your own original art) for both commercial and non-commercial uses.

Flesh and Blood Card Images

You are granted the non-exclusive and revocable permission to use Flesh and Blood card face images (referred to hereinafter as the “FAB Card Images”) for the following Approved Purposes:

  • Marketing – You may use the FAB Card Images in the promotion of Flesh and Blood products and events. Uses that are permitted include the creation and distribution of posters, banners, flyers, social media advertising, and web banners for the purpose of promoting the sale of product or in-store play. Uses that are not permitted include but are not limited to use on game accessories. You must not directly monetize this marketing material (for example, you cannot sell banners created for the purpose of marketing) without the permission of the Studio.
  • Platforms and Services - You may use the FAB Card Images for the creation of card databases, singles websites, and singles marketplaces. You may not monetize these platforms directly without express permission except through the sale of the Game (including the sale of single cards in the case of singles websites). You may indirectly monetize this content (for example, Patreon and ad-sense). Your permission to use the FAB Card Images in this manner is at the sole discretion of the Studio.
  • Content Creation – You may use the FAB Card Images in the creation of Flesh and Blood related videos (ie. YouTube videos) and written content. You may indirectly monetize this content (such as ad-sense on YouTube videos and website traffic). You may not directly monetize this content where there is a transferral of ownership or sale of the underlying IP (ie. selling the rights to a video that contains said Assets to a third party). You may not use the FAB Card Images in a way that is derogatory or could unfairly damage the reputation of the Studio.
  • Fair Use – You may use the FAB Card Images in cases where fair use applies (that is, for the purpose of discussion, comment, news reporting, teaching, scholarship, or research).

In all cases where the FAB Card Images are used, you must provide the appropriate copyright disclaimer: “© Legend Story Studios”.

In the case of commercial card alterations and card modifications (“Card Alts”):

  • You may modify and sell Card Alts of FAB Card Images by modifying an existing authentic Flesh and Blood card. For example, an alt of RNR001 may be made by altering a genuine RNR001 cardface. These Card Alts are tournament legal as long as...
    • … the card name and text remain easily distinguishable for players, spectators, and judges;
    • the alteration does not misrepresent what the card is; and
    • the card complies with other standard requirements applicable to cards used in tournaments.
  • You may not produce, manufacture, or sell Card Alts in any other cases. The commercial production of counterfeit Flesh and Blood cards will result in legal action.

Flesh and Blood Artist Portfolios

The Studio grants all Flesh and Blood artists and art studios (“Art Providers”) that had created illustrations for Legend Story Studios the revocable permission to include their illustrations for the Game in their online portfolios after the illustration has been made public by the Studio, and in accordance to any additional confidentiality obligations by the artists and Art Providers to the Studio.

The Studio grants Flesh and Blood artists the revocable permission to include the FAB Logos on their illustrations for display on their online portfolios. The Studio grants Art Providers the permission to include their own studio logo on the artwork for display on their online portfolios. The Studio grants artists and Art Providers the revocable permission to include LSS Logo on their client lists and CV.

The artists and Art Providers should include the following copyright disclaimer in all cases: “© [Year of publication] Legend Story Studios”.

Flesh and Blood Art Prints

The Studio grants all Flesh and Blood artists the non-exclusive, revocable, and non-transferable permission to create and sell unmodified physical Art Prints of the art that they have personally illustrated for the Game, after the illustration has been made public by the Studio, and in accordance to any additional confidentiality obligations by the artists to the Studio. Where an art is illustrated as a collaboration between multiple artists, the lead artist shall be granted this permission.

The Art Prints must feature the unmodified original art, with exceptions granted to cropping, color calibration, inclusion of artist signatures, as well as any printer adjustments required during the pre-production process to prepare the art for printing. The Art Prints must not include any third party trademarks, trading names, logos, or other similar markings. The Art Prints must not include the FAB Logos or LSS Logo without express permission in writing.

Where an artist undertakes to sell Art Prints of their illustrations for the Game, they must be the sole or primary beneficiary of the transaction (that is, the majority of the revenue must be received by the artist). Should a third party become the primary beneficiary of the proceeds of these transactions without the express permission of the Studio, they shall not be deemed to have been granted the necessary permission to create and sell said Art Prints, and the Studio may undertake the necessary legal action to recover the profits of these proceeds and prevent the sale of the items.

Where art is illustrated by artist(s) as a part of their employment to an art studio (the “Art Provider”) under contract with Legend Story Studios, said Art Provider is granted the non-exclusive, revocable, and non-transferable right to sell Art Prints on behalf of their artist(s) as long as the artist(s) receive a fair share of the proceeds. Said Art Provider may be asked to provide evidence of such an arrangement. Should said Art Provider choose to sell Art Prints on behalf of their artist(s), the Art Provider may not prevent their artist(s) from selling Art Prints of their illustration on their own in accordance to the requirements detailed in this section. Said Art Provider may not continue to sell Art Prints on behalf of the artist(s) if the lead artist of the illustration departs the Art Provider.

Copyright text is not required on Art Prints if it would be detrimental to the visual appearance of the Art Print. Copyright text and attribution: "© Legend Story Studios. Artwork for Flesh and Blood TCG." should be given in the description of the art print's listing (if being sold online) where possible.

Flesh and Blood Cosplay

You are granted the non-exclusive, revocable permission to create and use Cosplay (costumes and props) based on the Flesh and Blood IP, as well as commission third parties to create said Cosplay, for your personal, non-commercial use (for example, commissioning a blacksmith to create a “Dawnblade” for your own personal enjoyment). Third parties may not create and distribute Cosplay as a retail product or service offering (for example, selling “Dawnblade” replicas) and the Studio retains the IP rights to these Cosplay in all cases.

Flesh and Blood Fan Fiction

You are granted the non-exclusive, revocable permission to create Fan Fiction set within the Flesh and Blood universe and the land of Rathe, featuring the characters of Flesh and Blood. Unless otherwise permitted to do so in writing, you must provide the appropriate clarifying statement: “[Your entity name] is in no way affiliated with Legend Story Studios. Flesh and Blood™, and set names are trademarks of Legend Story Studios®. Characters and names may be protected by copyright.” You may not directly monetize this content and the Studio retains the IP rights to these Fan Fiction in all cases.

Flesh and Blood Fan Art

You are granted the non-exclusive, revocable permission to create Fan Art versions of Flesh and Blood art and characters for non commercial uses. You may not use the Fan Art for the purpose of large-volume commercial product manufacturing and large-volume commercial product merchandising, including but not limited to using the Fan Art in the large-volume commercial production of playmats, card sleeves, t-shirts, and other such items, especially when the Fan Art design may be easily confused for an official product of the Studio.

Warning - The Studio reserves the right to revoke your permission to continue using the Fan Art in any commercial product merchandising at any time, at the sole discretion of the Studio.

The Studio retains the IP rights to the environments and characters depicted within these Fan Art. In all cases, you must clearly indicate that the Fan Art is not an official product of the Studio.

Flesh and Blood Third Party Applications

You are granted the non-exclusive and revocable permission to create software and third party applications (collectively referred to hereinafter as “Third Party Apps”) for the following Approved Purposes:

  • Providing a Related Service - You may create Third Party Apps that provide a service (“Service Apps”) that relates to the Game, and use assets to create said service in a way that is in compliance with the rest of this document. Examples of Service Apps include card databases, life counter applications, and other similar services. You may not directly monetize Service Apps (for example, selling it or selling subscriptions to it) without express written permission. You may indirectly monetize Service Apps (for example, Patreon and ad-sense).
  • Rules Enforcement Applications - You may create Third Party Apps that provide rules enforcement functions (“Rules Apps”) as long as the use of assets to create said Rules Apps is compliant with the rest of this document. You may not directly monetize Rules Apps (for example, selling it, selling subscriptions to it, or selling products within it). You may indirectly monetize Rules Apps (for example, Patreon and ad-sense).
  • APIs - You may create APIs that transfer content related to the Game as long as said API is not directly monetized, and the usage of content related to the Game by the recipient of the content is compliant with the rest of this document.

All Third Party Apps must include the following disclaimer; “[Your app name] is in no way affiliated with Legend Story Studios. Legend Story Studios®, Flesh and Blood™, and set names are trademarks of Legend Story Studios. Flesh and Blood characters, cards, logos, and art are property of Legend Story Studios.”

You may not create Third Party Apps if you are a commercial entity.

Warning - The Studio reserves the right to revoke your permission to continue operating the Third Party Apps at any time, at the sole discretion of the Studio.

--------------------

FAQs

  • Can I use the Flesh and Blood or Legend Story Studios logo on a playmat or t-shirt or other manufactured items? No, you may not use the Flesh and Blood and Legend Story Studios logos.
  • Can I use official art on a custom playmat? No, you may not use any official art on a custom playmat, or other kinds of product manufacturing and product merchandising.
  • Can I commission an art and print it on a playmat using the official Flesh and Blood zones provided here? Yes, you may create Flesh and Blood playmats using your own original art and include the official Flesh and Blood zones for both commercial and non commercial use.
  • Can I create a custom play mat with my original art, and use the Flesh and Blood logo on it? No, you may not use the Flesh and Blood logos.
  • Can I create fan versions of your art and characters? Yes, for non-commercial use.
  • Can I make altered art versions of official cards? Yes, as long as this is a modification of existing official Flesh and Blood card.

--------------------

This page may be updated at any time without prior notice. Violators of these Terms will be notified of the violation with a few friendly warnings, except in the case of malicious and intentional noncompliance. Violations by any commercial entity or during the course of any commercial undertaking may be met with immediate legal action.

If you would like to license the Flesh and Blood Assets and IP for product manufacturing and product merchandising or other commercial applications, contact us at ip@legendstory.com.