Flesh and Blood is coming to Mexico!

Sep 23, 2024 Legend Story Studios

A little over 2 years ago we announced that Flesh and Blood was coming to Brazil and the Brazilian community has developed into one of the most engaged and vibrant communities in the world. Naturally the question has been asked ever since, when is Flesh and Blood coming to the rest of Latin America. So we’re excited to confirm the next step for Flesh and Blood’s southbound expansion…


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We are happy to introduce our new Mexican distribution partners Coqui Distribution and Devir Mexico, who’ll be supplying your local game stores with product and organized play support from next month. Stores will have access to Flesh and Blood products in both English and Spanish language (if the product has been localized).

For stores in Mexico, if you are interested in stocking Flesh and Blood, you can now apply for GEM accounts HERE. An LSS account manager will then get in touch with you to onboard you with the official Flesh and Blood Organised Play Program, and get you set up to start running Armory Events.

For players, if you don't already have a GEM account set up, please click HERE to register and get ready for competitive Flesh and Blood OP! As stores start registering over the next couple of weeks, you'll be able to find them in our store locator here.

More information on Products, Heroes, and Organized Play can be found at our Mexico Landing Page here:

La Mole Convention, September 27-29

Join us at La Mole Convention September 27-29 to learn how to play and experience Flesh and Blood in person. Our conventions team will be running events throughout the weekend, with convention exclusive promos and gear up for grabs

Launch Celebration Events, October 19

We have partnered with 7 stores across Mexico to kick off in-store play with Launch Celebration Events on October 19:

  • Fantasy Tower
  • Boardgeekz
  • Tao Games
  • Totem
  • Hobby Quest
  • Yellow Rabbit
  • The Pub Game Store

These events are perfect for new players, featuring Ira learn to play demos and casual league play, with special promos, playmats and booster prizing up for grabs. So be sure to come along to start your journey with Flesh and Blood and celebrate.

In-store organized play events will begin the following week at GEM stores across Mexico. This will include inclusion in seasonal in-store programs such as Skirmish and pre-releases and we look forward to the first official Mexican National Championship in 2025.

But what about the rest of Latin America?

We would like to reassure our fans in other regions of Latin America that we haven’t forgotten you and we will continue to work with our new distribution partners to bring official support for Flesh and Blood products and organized play to more countries from early 2025.

We know that there are very passionate and growing communities in Chile, Costa Rica, Argentina, and many other regions in Latin America. We appreciate the support which you and your early adopting stores have given Flesh and Blood over the past years and we are looking forward to being able to support you further in return very soon.