Retailer Supply Policy - Updated January 2021

25th Jan 2021 Legend Story Studios

Changes to this Policy - January 25, 2021

We have updated our Retailer Supply Policy to better align with our mission of supporting LGS, and with consideration to retail points of purchase now being well established in most markets across the world. As such, the following changes have been made:

  • Gaming Clubs and Single Card Websites (with the exception of legacy accounts) removed as eligible retailer types.


“To bring people together in the flesh and blood through the common language of playing great games” is the primary mission of Legend Story Studios.

The intention of this policy is to acknowledge the importance of retailers who enable and support this mission, and to make the expectations of Legend Story Studios transparent to our retailers and supply chain partners across the world.

Each retailer that enters into business relations with Legend Story Studios or one of our official distributors, is expected to comply with this policy to the extent permissible by the governing laws within their jurisdiction.

This policy may be updated from time to time, with notice of updates published in the retailer news center of


Unless otherwise defined within this policy, the following terms are defined as follows:

Sealed Product: Unopened Flesh and Blood TCG booster packs, decks, and box set products, included but not limited to the forms of; pallets, cases, retail display boxes, booster packs, hero decks, and box sets.

Single Cards: Individual Flesh and Blood TCG cards sourced from a Sealed Product.

MAP: Minimum advertised price.

MSRP: Manufacturer’s suggested retail price.

Online Sales: The making available of Sealed Product or Single Cards to purchase using any medium that is connected to the internet or by other ways of electronic data transfer, that enables a transaction to occur for the Sealed Product or Single Cards without the customer being present at the location of the Sealed Product or Single Cards.

Retailer Types and Eligibility

A retailer must meet the criteria of one or more of the following Retailer Types to be eligible for an official distributor to supply them with Flesh and Blood TCG products:

Bricks and Mortar Gaming Store

  • The retailer’s primary business involves operating a bonafide bricks and mortar gaming store with table space available for customers to play games offered for sale by the retailer.

Single Card Website (legacy accounts)

  • The retailer operates an independent online Single Card website, with the marketed homepage being a registered domain name owned by the customer that does not redirect to a third party website, and which has been continually offering Flesh and Blood single cards to consumers since prior to October 1, 2020.

Online Sale of Sealed Product

Flesh and Blood Sealed Product may only be sold online by Bricks and Mortar Gaming Stores.

For the avoidance to doubt, Bricks and Mortar Gaming Stores and Single Card Websites may sell Single Cards online.

Minimum Advertised Price

Retailers that have a base of operations within following territories must sell Flesh and Blood TCG Sealed Product with a MAP:

  • United States of America
  • Canada

Minimum advertised pricing supports the goal of promoting fair competition across all distribution channels in the territories, maintaining margin integrity for all retailers and brand value for end-users.

The MAP for each Sealed Product is MSRP minus 20% and is enforced for 180 calendar days following the official release date (“MAP Period”) as published on the product page of .

The MAP set out by Legend Story Studios for each Sealed Product does not apply to the price at point-of-sale, only to any advertised price for a Sealed Product within the Map Period. The retailer determines the final price at point-of-sale, whether in-store or online checkout.

A retailer must not publicly advertise the price of a Sealed Product within the Map Period to be lower than the MAP.

The mediums which may classify as an advertisement of price include but are not limited to; flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as internet sites, social media sites, apps, or any other electronic media.

This MAP policy may be communicated to retailers by Legend Story Studios or an official distribution partner as listed here


Retailers who are found to be in breach of this policy will be given notice to remedy the breach within 24 hours otherwise disciplinary action will be taken against them which may include but is not limited to; temporary suspension of supply, delisting from public store directories, cease and desist of use of trademarks and copyright images, and/or permanent termination of business relations.

Reports of potential breaches of this policy may be reported to

Legend Story Studios relies on the wider community to help bring potential breaches to our attention. We thank all retailers for respecting this policy and holding each other to account in the interest of fair competition, to support of the mission to “Bring people together in the flesh and blood through the common language of playing great games.”